eShop Direct
D2C/B2C eCommerce
Are you a manufacturer or importer looking to sell directly to consumers? eShop Direct is a turnkey eCommerce solution that gets your online store up and running quickly and cost-effectively — without heavy upfront investments or recruitment.
What is D2C and why does it matter?
Direct-to-Consumer (D2C) means manufacturers sell their products directly to end consumers — without distributors, resellers or middlemen.
Better margins: By cutting out the middlemen, you keep a larger share of your revenue. D2C typically improves margins by 20-40% compared to wholesale channels.
Brand control: You control everything from messaging to customer experience and pricing. Your brand appears exactly as you intend.
Customer data: You gain direct access to consumers and valuable purchase behavior data for product development and marketing.
International growth: eCommerce knows no geographical borders. You can sell your products anywhere in the world.
What's included in eShop Direct
All the services you need to run an online store from a single partner — no need to coordinate multiple vendors.
eCommerce Platform
Shopify, MyCashflow or WooCommerce store built to match your brand. We help you choose the right platform.
Payments & Shipping
Klarna, Paytrail and dozens of payment methods pre-integrated. Posti, PostNord, GLS and other carriers ready from day one.
Warehousing & Logistics
Helsinki eShop Hub with warehouse space for up to 15,000 SKUs. We pack, inspect and ship your orders daily.
Customer Service
Multichannel customer service handles orders, returns and complaints. Pickup point in Helsinki Lauttasaari.
Digital Marketing
SEO, Google Ads, social media marketing and analytics. We grow your store visibility and sales.
Product Management
SEO-optimized product pages, quality descriptions and translations. We keep your catalog always up to date.
Who is eShop Direct for?
eShop Direct is designed to serve different types of organizations:
- Brand Store: A full-range online store where your brand shines. Perfect for manufacturers and importers wanting their own consumer channel.
- Campaign Store: Seasonal products or special offers sold for a limited time. Quick setup and flexible teardown.
- Spare Parts Store: A service-oriented spare parts shop for your customers. We keep your parts catalog always available.
- International Sales: Open new markets through eCommerce. We handle international logistics for you.
How to get started
Setting up an online store in the eShop ecosystem is a straightforward process.
Assessment
We analyze your needs, objectives and identify the best eCommerce solution for your business model.
Setup
We build your online store, integrations and logistics — in as little as one week.
Operations
We handle daily operations: orders, customer service, logistics and marketing.
Growth
We optimize and scale based on data, grow sales and expand to new markets.
eShop Direct solution services
From our service portfolio, select the key features that suit your needs for the complete package.
Technologies & Data
Shopify, MyCashflow, WooCommerce and Odoo ERP. Integrations and technical development.
Read morePayments & Reports
Klarna, Paytrail and dozens of payment methods. Comprehensive sales reporting.
Read moreGraphic Design
Brand-aligned visuals: banners, page templates, email templates and social media visuals.
Read moreConsulting Services
Consulting, strategy, internationalisation and the EMBRACE™ consulting model.
Read moreeShop Direct in a nutshell
Sell your own manufactured or imported products to consumers in Finland or internationally
Get a complete online store with payment and shipping solutions
Service package includes store operations and agreed marketing activities
Pricing: setup fee + fixed monthly fee + volume-based commission
Setup time approximately 4 weeks, minimum contract 6 months
Connecting your existing store to the eShop ecosystem is included in the monthly fee
Frequently Asked Questions
An online store in the eShop ecosystem can be set up in as little as one week. Typical setup time with all integrations is about 4 weeks.
Pricing consists of three parts: a one-time setup fee, a fixed monthly fee and a volume-based service commission per transaction. Contact us for a customized quote.
Minimum contract is 6 months. After that, the contract continues until further notice.
Yes! Connecting your existing store to the eShop ecosystem is included in the monthly fee. We support Shopify, MyCashflow and WooCommerce, and can build integrations to other systems.
Absolutely. We have a comprehensive partner network for international logistics (Posti, PostNord, GLS, DB Schenker) and support multiple languages and currencies.
In D2C you sell directly to consumers without middlemen. Benefits: better margins (typically 20-40%), direct customer relationship, brand control and valuable customer data. The challenge: you need your own sales channel and logistics — that is exactly what eShop Direct solves.